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Managing the Metrics: How Sales Managers Turn Numbers into Performance

Most sales managers have access to more data than ever before.

Traffic counts. Close ratios. Average sale. Protection percentages. Financing results. Revenue reports.

The challenge isn't finding the numbers.

The challenge is knowing what to do with them.

In our recent Sales Manager session, Managing the Metrics, we explored how high-performing sales managers use metrics not simply to track performance, but to improve it.

Because the truth is, metrics are not important because of what they m…

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