Better salespeople. Stronger margins. Built for the furniture industry.
Training and coaching that works on the actual sales floor.
Custom order retail
Stock Showrooms
Interior Design Firms
Sales Managers
Jody Seivert has spent two decades training furniture and design sales teams. That experience is built into everything she teaches.
20 +
Years in furniture and design sales training
100's
of sales managers and sales people trained
1
Clear philosophy: structure creates consistency
Skills are what separates teams that struggle from teams that perform.
Across retail furniture and interior design showrooms, I see the same pattern: salespeople can still sell the product, but they hesitate in the conversations that actually protect margin and move deals forward.
I help sales managers and sales teams develop the skills, structure, and confidence they need to sell effectively — even in a tougher market.
If You’re Responsible for Sales Results, You’re in the Right Place.
This work is designed for:
Sales Managers who are responsible for coaching performance, protecting margin, and leading teams — often without a clear system
Sales Teams who need a repeatable sales process they can actually follow
Retail Furniture Showrooms selling custom order, from stock, or both
Interior Design Trade Showrooms managing business to business relationships and converting quotes to orders
Interior Design Firms managing complex projects and long sales cycles
Selling and sales management are learned skills. With the right structure, people become more confident, more consistent, and more effective — without pressure or discounting.
Free Monthly training. Real takeaways. No strings.
For Sales Managers who want to move from reactive to proactive and lead with confidence, structure, and results.
For Salespeople and Sales teams who want practical skills they can use immediately on the sales floor.
"Selling is a mindful conversation with an intention and an outcome."
- Jody Seivert
CORE PROGRAMS:
I offer a range of dynamic training programs designed to elevate sales performance and leadership within the home furnishings and interior design industries. Whether you’re looking to enhance your sales team’s ability to close deals or develop stronger leaders, I have a solution tailored to your need:
Sell It or Schedule It is a relationship-driven sales training program tailored for custom order retail furniture showrooms. It is available both virtually and in person.
Sell It or Follow Up is a transactional sales training program ideal for selling stock or no-option furniture products, providing a straightforward approach to closing sales efficiently.
Selling Interior Design is a relationship-driven sales training program tailored for trade showrooms, designed to support both inside and outside sales reps in building strong client relationships and driving results.
HIGHER CLOSE RATES
A consistent process means that skilled conversations close more visits.
FEWER MISSED FOLLOW UPS
Every visit ends with a clear next step on the calendar.
LARGER AVERAGE ORDERS
Guided conversations lead to bigger, better decisions.
STRONGER MARGIN
Better behavior protects profitability, not just revenue.
Upcoming events for Salespeople & Sales Managers
Numbers don’t lie. They tell the story of your team, your culture, and your leadership. This session helps managers move from reporting numbers to managing through numbers.
You’ll Learn How To:
- Interpret the key performance metrics that tell you what your team needs.
- Spot training gaps before they become performance problems.
- Build a healthier relationship with your numbers as a sales leader.
- Use data to coach confidently, strategically, and objectively.
The numbers are not just the sales team’s performance —They are your performance as a sales manager.
JUNE — Asking Discovery Questions That Matter
The most successful salespeople ask the best questions.
You’ll learn:
• How to uncover the real problem your customer needs solved
• How to discover values, priorities, and decision drivers
• How to lead the conversation, not follow it
• How strong discovery clarifies your recommendations
When you ask better questions, you present better solutions.
THE MONTHLY Sales Skills SERIES
Live Monthly Sales Training + Coaching with Jody Seivert
Every 3rd Wednesday at 3 pm EST • Live on Zoom
Strong selling is not accidental.
It is intentional, practiced, coached, and measured.
The Monthly Sales Mastery Series is a year-long professional development program for salespeople, designers, and sales managers who want to strengthen their skills, increase revenue, and create a more predictable path to success.
Each session includes:
• A focused 15–20 minute skill lesson
• Real examples and demonstrations
• Open Q&A and coaching with Jody based on real scenarios
• Practical takeaways that can be implemented the same day
Whether you are building your own sales practice or leading a team, this series keeps you sharp, proactive, and supported throughout the entire year.
Who This Series Is For
Salespeople and designers who want stronger close rates and greater confidence
• Sales managers who want a more consistent, skilled, and proactive team
• Business owners seeking better margins, better process, and better outcomes
• Anyone in the showroom world who wants to elevate their professionalism and results
JULY — Turning Browsers Into Buyers
Traffic is not the problem. Conversion is.
This session covers:
• How to move from casual interest to purposeful conversation
• How to identify buying cues early
• How to shift from “helping” to “leading” the sale
• How to guide a customer toward a decision without pressure
A browser becomes a buyer when you help them see what’s possible.
THE MONTHLY Sales Skills SERIES
Live Monthly Sales Training + Coaching with Jody Seivert
Every 3rd Wednesday at 3 pm EST • Live on Zoom
Strong selling is not accidental.
It is intentional, practiced, coached, and measured.
The Monthly Sales Mastery Series is a year-long professional development program for salespeople, designers, and sales managers who want to strengthen their skills, increase revenue, and create a more predictable path to success.
Each session includes:
• A focused 15–20 minute skill lesson
• Real examples and demonstrations
• Open Q&A and coaching with Jody based on real scenarios
• Practical takeaways that can be implemented the same day
Whether you are building your own sales practice or leading a team, this series keeps you sharp, proactive, and supported throughout the entire year.
Who This Series Is For
• Salespeople and designers who want stronger close rates and greater confidence
• Sales managers who want a more consistent, skilled, and proactive team
• Business owners seeking better margins, better process, and better outcomes
• Anyone in the showroom world who wants to elevate their professionalism and results
What are intentional conversations?
They are mindful interactions that harness the power of relational skills to create a positive outcome.
I work with you to create these for you, for your people, and with your clients.
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Are you ready to make an impact and meet your goals?
With a proven method to consistently hit your targets, you'll be left asking one question:
'Why did I wait so long to connect with Jody?'
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